Wix Launches AI Visibility Overview: A New Era of Generative Engine Optimization

Wix has officially launched its AI Visibility Overview, a groundbreaking solution designed to help businesses understand and optimize how they appear in AI-powered search engines. This release is part of Wix’s larger Generative Engine Optimization (GEO) initiative, which aims to prepare brands for the future of online discovery in an era dominated by large language models (LLMs) such as ChatGPT, Gemini, Perplexity, and Claude. As the first CMS to offer this kind of functionality natively, Wix is setting a new benchmark for AI search optimization and reshaping how businesses approach their digital presence.

Unlike traditional SEO tools that focus solely on ranking in search engines like Google, the AI Visibility Overview allows users to see exactly how their websites are cited, described, and surfaced by AI platforms. This visibility into AI-generated results is a significant step forward, offering businesses an unprecedented opportunity to actively manage their presence in the next major shift of search technology. Wix’s solution is fully integrated into its SEO suite and accessible through the Analytics dashboard, meaning users can monitor their AI visibility in the same place they already track their organic traffic and keyword performance.

One of the most compelling aspects of this new tool is its ability to show how often a website is being cited by AI models in response to relevant queries, giving users clear insight into their presence in generative search. It also enables brands to monitor sentiment and perception, helping them understand how their company is being positioned across AI platforms. Businesses can even compare their visibility with competitors, revealing how they stack up in their industry and identifying opportunities for growth. Additionally, Wix’s analytics show how much traffic is being driven to a website through AI-powered queries, offering a new layer of data that was previously invisible to most marketers.

The launch of this tool could significantly change the way businesses approach digital strategy. In the past, SEO largely revolved around keyword optimization and link-building for search engine crawlers. Now, brands must think beyond Google rankings and consider how AI interprets and communicates information about their business. Wix’s AI Visibility Overview transforms this from guesswork into a measurable and actionable process. Businesses can add or remove questions to better reflect their services, ensure accurate representation in AI-generated answers, and take steps to improve the quality of responses associated with their brand. This level of control over AI search visibility can shape narratives, enhance customer trust, and drive better engagement.

For eCommerce users, Wix has also introduced support for LLMs.txt, a feature that allows websites to communicate directly with large language models. When paired with dynamic shopping feeds, this tool can provide AI platforms with richer, real-time product data, increasing the chances that merchants’ products will be featured in AI-generated recommendations. As AI-powered shopping assistants become more prevalent, this direct communication channel could help sellers gain a competitive edge and reach more potential buyers.

“GEO is SEO for the AI era, providing users an all-new level of search visibility,” said Doreen Weissfelner, Head of Analytics at Wix. “We are empowering users to bring AI search into focus by giving them information on how their sites are being cited, perceived and surfaced by leading AI-platforms. Just as we’ve supported our users in optimizing for traditional search engines, we’re now equipping them to navigate and succeed in an AI-driven landscape. With the AI Visibility Overview, businesses can finally see how they’re being represented – and take steps to increase visibility, influence perception, and drive real outcomes.”

As generative AI continues to evolve and integrate into daily life, tools like Wix’s AI Visibility Overview are no longer optional — they are becoming essential for maintaining a competitive digital presence. Businesses that embrace this shift now will be better prepared to capture attention, build trust, and convert customers in the coming years. Wix’s launch represents a turning point for SEO professionals and business owners alike, signaling that the future of online visibility is about much more than just search rankings. It’s about being discovered, understood, and accurately represented wherever potential customers are asking questions — and increasingly, those questions are being answered by AI.