After years of managing paid marketing activities in-house, TaxBit had hit the limit of scalability, leading us to work with a placement agency. However, with them, TaxBit felt there may have been an opportunity to improve outcomes and sought out the help of Limitless Marketing. Limitless started by evaluating our current paid activities and placement strategies, identifying immediate optimizations that delivered value. Earning the confidence of the TaxBit team, Limitless replaced the previous agency and began to deep-dive into the business, conversion flows, and measurements within Google. This work had immediately delivered positive outcomes, allowing TaxBit to consistently achieve top-placement for branded terms and drive significant customer sign-up conversions.

From there, Limitless continued to optimize our Google presence and eventually helped TaxBit extend this delivery and brand presence to LinkedIn paid advertising, generating double-digit leads within days of launch. In total, Limitless helped take TaxBit advertising to the next level, driving more than 30% of MQLs from or influenced by paid media. To accomplish this, Limitless was asked to become knowledgeable in our business, brand, and customer conversion paths while also becoming a defacto team member.

Brett Van Buskirk & Michelle O'Connor
VP Of Marketing  | VP Brand and Communications​