Ever had someone visit your website, check out a product, maybe even add it to their cart… and then disappear? You're not alone. In fact, over 96% of visitors leave a website without making a purchase.

In today’s digital-first marketplace, advertising online isn’t just an option—it’s a necessity. Two of the biggest players in the online advertising world are Facebook Ads and Google Ads, each offering powerful tools to help businesses reach their ideal audience.

Artificial Intelligence (AI) is transforming the way businesses approach digital marketing.