Updated: Feb 2
To create a successful digital marketing strategy, most professionals recommend finding your ‘niche.' Niche marketing narrows your business to a specialized industry. There is a plethora of niche industries that generate their own economies, some grossing billions of dollars.
Limitless works with a multitude of companies in different industries, including businesses within the American Quarter Horse Association or equine industry. Understanding a specific niche, like the Quarter Horse Industry, helps marketing agencies guide businesses to make the right strategic decisions. Mid-South Equine Veterinary Medicine and Winning Couture both partnered with Limitless not only for our digital marketing expertise, but for our in-depth knowledge of the Quarter Horse world.
While Limitless takes pride in serving businesses in a variety of different industries, including automotive, cryptocurrency, mortgage, baking, real estate, equine, non-profit, tech, and more, having a deep understanding in a particular industry can be especially beneficial for both the agency and client. This typically creates a strong sense of community, trustworthiness, & established expertise.
In a recent podcast feature, CEO & Founder Madison Nirenstein talks about her involvement in the equestrian industry and how it has fueled business success.
On The Rail Podcast, co-hosted by Jenna Tolson & Liz Moorman, features industry professionals, competitors, and the like. In Nirenstein’s feature, she discusses the relationship Limitless has established with its clients within the equine industry and the level of trust built within the community. The interview provides insight into the birth of Limitless and Nirenstein’s ability to bring a tailored, specialized strategy to niche industries.