The key to success in digital marketing? Being fluent in SEO. While it might seem daunting, understanding the SEO “language” opens up a door to new possibilities and growth. Here are five tips to get you started:
#1 ALT Text
Adding Alternative Text helps search engines identify your images and put them into words. When a search engine understands the nature of your site's photos, it can better direct users to appropriate content. The Alt Text description not only helps those who are visually impaired by providing a short explanation, it can increase your site’s click-through rate and overall site traffic.
#2 Keywords
Using niche-specific keywords that represent your brand/business can help your target audience find your site and identify you in the market. Try using words related to your location, industry, services, areas of expertise, and the like. A combination of broad keywords and specific keywords will help reach a wide audience. Specific keywords are a great way to help users understand your business and are easier to rank highly for SEO than generic keywords.
#3 Content
Creating new content on a regular basis provides a sense of consistency for your customers and gives Google more data to work with. Brands who post fresh content regularly are often seen as more trustworthy and ‘real’ in comparison to brands who have irregular post schedules and limited resources available. To create unique, consistent content, you can use design platforms like Canva and scheduling platforms like Buffer. Creating a blog is a fantastic way to increase content for your followers and data flow for SEO.
#4 Titles & Meta Descriptions
Optimizing titles and meta descriptions is one of the key factors for successful SEO if you’re looking to increase web traffic. These descriptors make up the results displayed on Google when users search for your content. Be sure to pick titles that will optimize your Google ranking and make sense to potential customers. Using creative headlines that include exclusive opportunities or call-to-actions will improve your page position.
#5 Internal Links & Backlinks
Using internal links and backlinks helps bridge content, acting as “roadmaps” of the internet. An internal link links one of your pages to another on your website. These links are meant to encourage users to dive deeper into your content, navigating through your site and increasing their interest. A backlink is a link from an outside site that directs to your website. Backlinks are considered a foundational part of SEO. Linking is a great way to establish your site as a trustworthy source.
Although there are many other factors that contribute to strong SEO, these five tips act as an introductory guide for your website and business. If you find yourself in need of further SEO assistance, you can always reach us via our Contact Us page!