Navigating & implementing Facebook ads can be complex. There are numerous nuances in targeting, bidding, & creative that are essential for success. In this blog, we provide six tips that will help you get started on your journey to becoming a Facebook Ad expert.
1. Know Your Target Audience
Being able to directly identify & target your ideal customer base is essential to the success of your Facebook Ads. Spend some time determining who you want to reach. Try to narrow down the demographics you want to target: gender, age, location, income, or industry. Luckily, Facebook allows for sophisticated audience targeting to help ensure you are in control of who sees your ads.
2. Choose the Right Ad Type
Choosing the correct ad type is important and will differ depending on your business’ goals. You may want to build brand awareness while another business may want to focus on selling a product. Facebook offers different ad types based on goals. Image ads, carousel ads, & video ads are a few examples of ad types that can be curated once your goals are identified. Certain products or services fair better with video ads, while other businesses see more success with image ads.
3. Choose the Right Placement
When choosing automatic placement, Facebook will strategically place your ads where they are most likely to succeed. Automatic placement almost always outperforms manual, due to Facebook’s delivery system. Ad placement can make a dramatic difference in your ad’s success.
4. Set Success Goals
Before running ads, it’s important to determine what a successful campaign looks like. For example, if you are looking to increase sales, set a realistic goal that highlights the number of sales you hope to gain from the ad, taking into account your budget, sales cycle, and other important factors that may impact performance. This will allow you to set expectations and be realistic with your advertising goals.
5. Create Great Ads & an Even Better Website
While the design and implementation of your ads is important, a well designed website is crucial to converting success. Once users click through from an ad, they need to have a seamless experience navigating your website in order to complete the action you are requesting. A stellar website will decrease drop-off rates and increase conversion rates.
6. A/B Testing
Testing out different ad types, content design, and targeting methods can help you discover the most successful Facebook Ad for your business. This will help you get the most out of your budget, facilitating even more cost-effective success moving forward.
Try implementing these six tips as you begin to perfect your Facebook Ads strategy. If you find yourself in need of further Facebook Ads assistance, you can always reach us via our Contact Us page!