Artificial intelligence (AI) plays a crucial role that is deeply ingrained within the foundation of Google. In fact, it is an integral part of a vast array of products that have been created over the past ten years. BERT, one of Google's first transformer models, helped in the understanding of the intricacies of the human language. Two years ago, Google introduced MUM which was far more powerful than BERT and has multi-lingual understanding with the ability to pick out critical information. For years, this technology has worked tirelessly behind the scenes, also providing invaluable support to advertisers in their quest for the best ROI via Google Ads. But, Google's innovation doesn't stop here.
In February 2023, Google announced its newest AI addition - Bard. Bard seeks to combine the world's knowledge with the intelligence of Google's language models. In essence, we can compare Bard to ChatGPT, although we're certain Google may have reason to believe their technology is superior. As stated in Google's recent message from CEO, Sundar Pichai, "Bard can be an outlet for creativity, and a launchpad for curiosity, helping you to explain new discoveries from NASA’s James Webb Space Telescope to a 9-year-old, or learn more about the best strikers in football right now, and then get drills to build your skills." Google released Bard with a lightweight model version of LaMDA (Language Model for Dialogue Applications) as it requires less computing power and allows for them to scale to more users and collect additional feedback.Over time, Google aims to create a suite of tools and APIs for users to utilize AI in order to build more innovative applications.
As with any new announcement, there are always questions around privacy and safety. Google is committed to developing AI responsibly and was one of the first companies to publish a set of AI principles in 2018. They are continuing to educate and create best practices in this uncharted territory.
